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For Advertisers

Our unique viewing panel provides granular insight into TV viewing behaviour, enabling you to truly understand the value of your TV advertising. The panel can also be merged with your own customer information giving you the exceptional combination of viewing and response.

With a richer and deeper understanding of your customers' viewing patterns, you can demonstrably improve your advertising effectiveness.

  • Increase exposure to your core target audience
  • Understand which ad slots drive highest response and sales
  • Measure ROI on your TV advertising campaigns
  • Drive improved ad reach for the same investment

> Read more

For Media Partner

Gain a deep understanding of viewers in a rapidly evolving TV market. Sky IQ’s unique viewing panel provides granular insight into viewing behaviour, enabling you to take a truly scientific approach to content decision-making, and programme scheduling. The scale of the panel also allows analysis of niche audiences and programmes.

  • Gain powerful information to help drive content decisions
  • Improve programme scheduling for greatest viewer reach
  • Increase audience understanding cross-platform and on-demand

> Read more

For Agencies

Optimise TV advertising effectiveness for your clients with a Sky IQ partnership. Our unique viewing panel provides granular insight in to TV viewing behaviour enabling you to take a truly scientific approach to the media planning process and deliver even more value to your clients. The panel can also be merged with your client's own customer information giving you the exceptional combination of viewing and response.

  • Access an innovative service to strengthen your client offering
  • Create the best possible media plan for your client's investment
  • Improve ad scheduling to maximise target audience reach and frequency
  • Match viewing and response insight to understand the true value you are delivering

> Read more

Tell us who you are

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07 | 14

News feed

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Blog

Three on Friday | 11th July 2014

Every week, Sky IQ’s Three on Friday brings you the very best new ads, campaigns and stories from the past seven days.This week, Team Sky cycled ‘cross the ocean, Guinness raised a glass to heroes and Lexus l...

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Bl

Blog

IQ View: Does the 'Daytime TV' arch...

What is ‘daytime TV’ in 2014? Is Jeremy Kyle still king of Monday morning, or does on demand and record capability mean we’re watching less of the archetypal scheduled daytime programming?To answer...

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Bl

Blog

Big themes from Big Think @ BAFTA

Last Thursday I attended Thinkbox’s Big Think @ BAFTA event. The day featured a line-up of leading industry gurus and the incredibly entertaini...

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Bl

Blog

Three on Friday | 4th July 2014

Every week, Sky IQ’s Three on Friday brings you the very best new ads, campaigns and stories from the past seven days.This week, Always challenged a playground maxim, Gillette got something off its chest and S...

> Read more

Bl

Blog

IQ View: Cannes Lions – How should we measu...

It was great to see so many ads that we’ve expressed our enjoyment of on this blog recognised with top awards at this year’s Cannes Lions.While I wasn’t able to attend this year, by all accounts – includi...

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Blog

Three on Friday | 27th June 2014

Every week, Sky IQ’s Three on Friday brings you the very best new ads, campaigns and stories from the past seven days.This week, AVIS unlocks the world, EE takes us on a rollercoaster and Stella Artois brings o...

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Bl

Blog

IQ View: Is 'ladvertising' the acce...

Ladvertising (n): The process of tailoring an ad campaign towards male-associated pastimes of boozing, bantering, football watching and sex.Good advertising has always gone hand in hand with good targeti...

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Blog

Three on Friday | 20th June 2014

This week, Twitter takes to the skies, Land Rover stands defiant and Beats swerves a ban in style...Twitter’s Cannes @Dro...

> Read more